Generate Videobooth at Barbarella Music Festival

Hfour was invited to exhibit works at Barbarella, a festival in the Dominican Republic sponsored by Presidente. The producers wanted to engage attendees in a unique way, adding to the stadium experience with an art zone. In addition to the Quantal Quilt, we decided that the Generate Videobooth would be a perfect way to give the audience a unique experience, and share than experience on social media.

Attendees entered the activation space and immediately saw the Generate Videobooth between two large LED walls. Docents greeted them and helped them through the experience, hyping them up for the recorded video. Three custom effects were made for the event, including one which used brand colours. Attendees selected an effect, press “go” and then dance, pose, and move for five seconds. They would then enter their email to have the video sent to them, with event and sponsor logo watermarked above and below. They could then share it to the social media of their choice.