Urban Decay wanted something extra special for the launch of their new NAKED Cherry range. To celebrate, they threw an exclusive party in Hollywood.
Hfour created a 100′ wide interactive projection piece using the iconic cherries highlighting the brand new palette. When people walked in front of the cyc, they were seen by an array of IR cameras in the ceiling. People’s movements would create particles which would blow gently upwards.
Everyone who attended took at least one picture or video in front of the piece; many attendees took more.
Over 2 million organic social media impressions. Photos and videos of the walls became the most Instagrammed images using the hashtags on the day of the event and the day after the event.